What is CRM?
CRM is abbreviation of “customer relationship management”, which is known as customer relationship management.
CRM, in fact, examines the relationship between customers and the organization, as well as its needs, during which all information is collected and integrated and used for more efficient use.
This information can be used in sales, marketing, customer relations and keeping them satisfied and turning them into a regular customer.
CRM is also used to communicate with customers and to increase their value.
The main purpose of creating CRM is to use technology and human resources to achieve better business behaviors.
If you use this system correctly, you can:
- Provide better services to the site’s customers.
- Make the marketing and sales process easier.
- Accelerated capital turnover among customers.
- Attract new customers to your business.
- Assist sales staff in the contract process.
- You can have more efficiency in the telephone call section.
In the definition of CRM, the goal is to increase customer satisfaction, increase profits and revenue and increase efficiency in business, all of which can be done through strong communication with customers.
Due to the rising level of customer expectations, competition among companies has become more intense, and therefore another goal of CRM can be considered to better meet customer expectations.
Of course, some other general goals in CRM include:
- Increase revenue by creating new opportunities and reducing missed opportunities as well as reducing customer flight
- Build customer loyalty by improving customer service and increasing the company’s popularity
- Reduce costs by storing organizational information and reduce marketing .